Wisconsin - Home Electrification and Appliance Rebate (HEAR) Program
Administered by: Focus on Energy
Quick Summary
Wisconsin's HEAR program provides rebates up to $14,000 for energy-efficient equipment like heat pumps, water heaters, insulation, and appliances—households below 80% of Area Median Income (AMI) can receive rebates covering 100% of project costs, while those between 80-150% AMI receive 50% coverage. You'll need to verify your household income through an online application, then either work with an IRA Registered Contractor for most upgrades or purchase qualifying kitchen, laundry, and heat pump water heater equipment yourself from any retailer and submit a rebate request. Contact Focus on Energy at 800.762.7077 or visit their website to apply and find participating contractors or retailers near you.
AI-generated summary • Updated 7/12/2026
Program Details
- Program ID
- 22729
- Last Updated
- 5/22/2025
Eligibility
Incentive Amount
$149,226,712
Program Summary
Note: The Federal Inflation Reduction Act (IRA) created the Home Electrification and Appliance Rebate (HEAR) Program.
The IRA established the main parameters for this program, but allowed the states to customize the program to meet their state-specific needs.
The program is designed to award rebates for purchase of qualifying home electrification equipment and appliances. Residents earning less than 80% of the Area Median Income (AMI) can receive the full rebate amount, and residents earning between 80% and 150% AMI can receive a partial rebate. See summary below and program website for complete details. Wisconsin's HEAR program is administered by Focus on Energy, the state's utility-led energy efficiency provider.
Contact & Resources
Please verify current program details with the administering agency before making any financial decisions.