Wisconsin - Home Electrification and Appliance Rebate (HEAR) Program

Wisconsin's HEAR program provides rebates up to $14,000 for energy-efficient equipment like heat pumps, water heaters, insulation, and appliances—households below 80% of Area Median Income (AMI) can receive rebates covering 100% of project costs, while those between 80-150% AMI receive 50% coverage. You'll need to verify your household income through an online application, then either work with an IRA Registered Contractor for most upgrades or purchase qualifying kitchen, laundry, and heat pump water heater equipment yourself from any retailer and submit a rebate request. Contact Focus on Energy at 800.762.7077 or visit their website to apply and find participating contractors or retailers near you.

IRA Registered Contractors can serve HEAR customers by installing heat pumps, electrical upgrades, insulation, and air sealing on homes whose owners qualify (household income under 150% AMI), positioning your business as a trusted partner with access to motivated, income-qualified customers and streamlined program support. You'll need to register as an IRA HEAR Installer, meet program requirements for the specific equipment categories you offer, and follow Focus on Energy's guidelines—in return, you gain marketing resources, dedicated support, and access to multiple rebate programs to bundle with HEAR offerings.

Wisconsin's HEAR program, administered by Focus on Energy, distributes federal Inflation Reduction Act funding to households under 150% AMI—with a $14,000 per-household cap and rebate levels tiered by income (100% for <80% AMI, 50% for 80-150% AMI). The program operates through dual pathways: contractor-installed measures (HVAC, electrical, insulation, air sealing) and retail-purchase equipment (appliances, heat pump water heaters), with income verification and tracking to prevent double-rebating against the companion HOMES program and other state rebates.