Residential Energy Efficiency Rebate Program
Administered by Focus On Energy
Focus on Energy provides rebates for upgrading to efficient furnaces, boilers, heat pumps, water heaters, and improving insulation and air sealing in your Wisconsin home. Equipment must be pre-qualified and installed before you apply; check the program website's eligibility tool to confirm your utility participates, and low-income residents may qualify for additional Tier 2 incentives. You'll work with a Trade Ally contractor who can help you select eligible equipment and access the rebates available for your improvements.
As a Trade Ally, you can help customers access Focus on Energy rebates for heating/cooling, water heating, insulation, and air sealing projects on pre-qualified equipment lists. The program requires equipment to meet specified efficiency standards, and you should guide customers to apply after installation is complete; the program's network of specialists manages each rebate and provides support throughout the process.
Focus on Energy is a utility-based rebate program delivered through participating Wisconsin utilities and a network of Trade Ally contractors and energy efficiency specialists. The program targets residential and multifamily sectors, including low-income households eligible for Tier 2 incentives, and offers rebates across heating/cooling, water heating, insulation, and air sealing for equipment meeting program standards. Eligibility depends on utility participation; the program also provides free energy assessments, energy-saving product packs, and connections to contractors to drive adoption of efficient upgrades.
Program details
- Program ID
- 1289
- Last updated
- 5/22/2025
Eligibility
- Sectors
- residential multifamily residential low income residential
- Technologies
- geothermal heat pumps water heaters furnaces boilers heat pumps air conditioners programmable thermostats caulking/weather-stripping duct/air sealing building insulation tankless water heater
Program summary
The Focus on Energy Program offers incentives for residents to improve the energy efficiency of their homes. Rebates are available for eligible furnaces, boilers, heat pumps, air sealing, attic insulation, and water heaters. Improvements must meet the program’s efficiency and equipment standards in order to be eligible for an award. Equipment should be installed prior to submitting an application and should come from the list of pre-qualified equipment listed on the program web site.
Please refer to the program web site for additional information about equipment eligibility and other restrictions. Low-income residents may be eligible for Tier 2 incentives. Note that customer eligibility for Focus on Energy incentives is based on utility participation; interested individuals and companies should use the eligibility tool on the program web site to determine if their local utility is participating in the Focus on Energy program.
In-store lighting discounts are also available to Focus on Energy customers.
Contact & resources
- Additional resources
Please verify current program details with the administering agency before making any financial decisions.
